Part I: Understanding your audience - More than just translations

Wednesday, April 2nd, 2008

A while back I briefly discussed some of the things you may want to consider when taking your email marketing international. I could dive into the obvious differences and probably should provide you with some back story but for now I will just get straight to the point. When considering ...

Taking email marketing international

Thursday, February 7th, 2008

Over the next few weeks I will begin to focus my energy on the things to consider, when taking your email marketing international. Going international requires more than just translation of your messages. It requires a deeper look into localization, behavior trends, email usage and a little bit of creativity. ...