Wednesday, April 2nd, 2008
A while back I briefly discussed some of the things you may want to consider when taking your email marketing international. I could dive into the obvious differences and probably should provide you with some back story but for now I will just get straight to the point.
When considering ...
Posted in Email Marketing, International Marketing | No Comments »
Monday, February 11th, 2008
Big Boom, the idea Group, is proud to announce local e-Marketing seminars in Atlanta. These events will begin in March, and are open to anyone who is interested in learning about e-Marketing. If you own a small to medium sized business, or just want to know what e-marketing is all ...
Posted in e-Marketing Education | No Comments »
Wednesday, January 23rd, 2008
I recently visited one of my favorites sites for e-marketers and ran across and article entitled; "Why email marketing doesn't work!" My first reaction was to jump on the defensive, because as an email marketing professional, I take great offense to such an absurd statement. After realizing that the article ...
Posted in Email Marketing, e-marketing | No Comments »
Wednesday, December 26th, 2007
Apparently, retailer are hoping that Americans will spend 60 billion dollars on post holiday season sales. One estimate is that nearly 24 billion of that will come from cashing in gift cards. The only question I have is; "When are they going to spend it?" Many are focusing on cutting ...
Posted in Email Marketing, e-Marketing Strategy, e-marketing | No Comments »
Saturday, November 3rd, 2007
Absurd. Right? Well, I recently jotted down some of the reasons I originally started to use email and compared it to the reasons I joined a few social networks. I soon discovered that the fundamental reasons I use social networks, is very similar to the original reasons I use email.
Before ...
Posted in Email Marketing, Social Media, Social Networking, e-marketing | No Comments »