Archive for the ‘web analytics’ Category

What is the future of email? A very loaded question!

Friday, May 30th, 2008

I was recently browsing through some of my favorite marketing and email blogs and came across a post from Campaign Monitor. Towards the end of the article they asked a very good, but loaded question. The question is; Where do you see email going in the future? Of course I ...

After the click: Why email and analytics go hand and hand

Tuesday, May 27th, 2008

OK, lets just hop right into this one. It's simple really. You have a company, you have a product and you have a website. You use CPC, banner ads, affiliate marketing and many other marketing vehicles to get people to your website, but none of those really matter unless you ...