Archive for the ‘Email Marketing’ Category
Wednesday, January 23rd, 2008
I recently visited one of my favorites sites for e-marketers and ran across and article entitled; "Why email marketing doesn't work!" My first reaction was to jump on the defensive, because as an email marketing professional, I take great offense to such an absurd statement. After realizing that the article ...
Posted in Email Marketing, e-marketing | No Comments »
Wednesday, January 2nd, 2008
As you begin your new year, you have probably spent a very large amount of time on planning your online marketing mix. You have started to look at new technologies and maybe even new ways to showcase and inform people about your product or business. Well I just want to ...
Posted in Email Marketing, Measurement, Social Media, e-marketing | No Comments »
Wednesday, December 26th, 2007
Apparently, retailer are hoping that Americans will spend 60 billion dollars on post holiday season sales. One estimate is that nearly 24 billion of that will come from cashing in gift cards. The only question I have is; "When are they going to spend it?" Many are focusing on cutting ...
Posted in Email Marketing, e-Marketing Strategy, e-marketing | No Comments »
Friday, November 30th, 2007
I was perusing through my favorite blogs and websites and ran across a great new site. David Greiner, of Campaign Monitor, recently announced the launch of Email-Standards.org. This site is a great resource for anyone trying to get a grasp on how the major email clients, support CSS and other ...
Posted in Email Design, Email Marketing, Industry Tools, e-marketing | No Comments »
Saturday, November 3rd, 2007
Absurd. Right? Well, I recently jotted down some of the reasons I originally started to use email and compared it to the reasons I joined a few social networks. I soon discovered that the fundamental reasons I use social networks, is very similar to the original reasons I use email.
Before ...
Posted in Email Marketing, Social Media, Social Networking, e-marketing | No Comments »