Archive for the ‘Email Marketing’ Category

What is the future of email? A very loaded question!

Friday, May 30th, 2008

I was recently browsing through some of my favorite marketing and email blogs and came across a post from Campaign Monitor. Towards the end of the article they asked a very good, but loaded question. The question is; Where do you see email going in the future? Of course I ...

After the click: Why email and analytics go hand and hand

Tuesday, May 27th, 2008

OK, lets just hop right into this one. It's simple really. You have a company, you have a product and you have a website. You use CPC, banner ads, affiliate marketing and many other marketing vehicles to get people to your website, but none of those really matter unless you ...

Part I: Understanding your audience - More than just translations

Wednesday, April 2nd, 2008

A while back I briefly discussed some of the things you may want to consider when taking your email marketing international. I could dive into the obvious differences and probably should provide you with some back story but for now I will just get straight to the point. When considering ...

Social Networking Sites Killing Email?

Sunday, March 16th, 2008

Ok ESPs, inbox providers and ISPs, relax. Email is just fine, I just wanted to get your attention, but you should still pay close attention to the question. Here's an excerpt captured from a recent article I read; For the first time last month, traffic to social networks overtook traffic to ...

Taking email marketing international

Thursday, February 7th, 2008

Over the next few weeks I will begin to focus my energy on the things to consider, when taking your email marketing international. Going international requires more than just translation of your messages. It requires a deeper look into localization, behavior trends, email usage and a little bit of creativity. ...