Archive for the ‘e-Marketing Strategy’ Category

What is the future of email? A very loaded question!

Friday, May 30th, 2008

I was recently browsing through some of my favorite marketing and email blogs and came across a post from Campaign Monitor. Towards the end of the article they asked a very good, but loaded question. The question is; Where do you see email going in the future? Of course I ...

After the click: Why email and analytics go hand and hand

Tuesday, May 27th, 2008

OK, lets just hop right into this one. It's simple really. You have a company, you have a product and you have a website. You use CPC, banner ads, affiliate marketing and many other marketing vehicles to get people to your website, but none of those really matter unless you ...

Getting Americans to spend 60 billion.

Wednesday, December 26th, 2007

Apparently, retailer are hoping that Americans will spend 60 billion dollars on post holiday season sales. One estimate is that nearly 24 billion of that will come from cashing in gift cards. The only question I have is; "When are they going to spend it?" Many are focusing on cutting ...