Archive for January, 2008

Email doesn’t work?

Wednesday, January 23rd, 2008

I recently visited one of my favorites sites for e-marketers and ran across and article entitled; "Why email marketing doesn't work!" My first reaction was to jump on the defensive, because as an email marketing professional, I take great offense to such an absurd statement. After realizing that the article ...

At 30,000 Feet: Set your own benchmarks

Wednesday, January 2nd, 2008

As you begin your new year, you have probably spent a very large amount of time on planning your online marketing mix. You have started to look at new technologies and maybe even new ways to showcase and inform people about your product or business. Well I just want to ...